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Case Study
Breaker Japan
Website / Content
Project Overview
A platform for the weird and wonderful aspects of Japan
A creative agency in Tokyo wanted to create an entertainment website that would showcase the cool and quirky side of Japan to an English speaking audience. This project involved designing a bespoke platform, managing social media and creating video content.
The budget was tight but the ideas were big. One main focus was to develop an interface that allowed users to filter through places in Tokyo so visitors could find something to do. These places would link up to other content on the website, such as articles and videos, and users could save all their favourites on their own personalised page.
Web Development
Content Production
Branding
Location
Tokyo, Japan
Client
Breaker Inc.
The Result
A user friendly place for any Japanophile to get their fix
Bright colours, big bold images and cute icons were used to create that idiosyncratic image the company was looking for. The main aim was to stand out from other Japan-focused entertainment websites. This was achieved by creating content that was meaningful and somehow connected to the insider knowledge of the team.
The filter system was developed by reviewing literature on similar interfaces and basic user testing showed that people found it a pleasure to use. The video content produced was successful with some videos reaching over 50,000 views on youtube.
It's a really pretty website and it's a lot of fun to explore.
