Imagined, designed, and created by Luke Snitter

About

A closer look at my journey into design, the experiences that shaped my approach, and the skills I bring to each project.

Languages

English, Japanese

Education

HCI MSc, UCL

A bit about me…

I’m a Senior Product Designer based in Margate, passionate about solving complex problems with simple, effective solutions that create satisfying digital experiences. Research and insights form the foundation of my work, and I enjoy turning them into actionable ideas, whether through sketches, wireframes, or interactive prototypes.

My journey as a designer…

My design career began in Tokyo, where I created posters, logos, and illustrations for the indie music scene. Combining a background in psychology with a love for design led me into UX, where I developed my skills through self-learning, community involvement, and a role at a digital media agency. After completing an MSc in Human-Computer Interaction at UCL, I built experience across agencies and in-house teams, working on projects for pharma, commercial, and private sector clients. Today, my focus spans large-scale product innovation, AI-enhanced design, and systems thinking, always with the goal of making digital products more intuitive, engaging, and human-centered.

Snapshot of skills and capabilities…

UX/UI Design

  • Human-centered design

  • Conceptual sketching

  • Rapid prototyping

  • Design systems

  • AI-assisted design

UX Research

  • Persona creation

  • Usability testing

  • User interviews

  • Journey mapping

  • Insight synthesis

Web Design

  • Responsive web design

  • HTML, CSS, JavaScript

  • Front-end prototyping

  • Website maintenance

  • Analytics

Visual Identity

  • Brand strategy

  • Creative direction

  • Logo and graphic design

  • Photography

  • Vision development