Urban Fabric Recruitment
Complete brand setup from logo to website for property management recruitment startup.
The company name originates from the fabric of city life and the intertwining buildings and streets. The client has a strong interest in maps and topography and wanted this reflected in the company image. At first, the mood board took more of a brutalist monochromatic direction. However, it was decided to implement colours that represented the duality between natural resources and urban development. The rich greens symbolise grass and trees and the sand colours for dirt and brick. In another light, the sand can seem gold in appearance and alongside the green tones, it translates to financial progress and prestige. Two web-optimised fonts were chosen for the typography, a bold header font that suited the original brutalist direction and an uncomplicated sans that lent itself to a clean UI design. Logo design evolved from many throwaway sketches to initially form two concepts, which were put in front of the client. A direction was chosen and tweaks were made to settle on the final form.
A website design language that is in line with the growing company brand.
Multiple contact forms for specific user tasks, e.g. upload a CV, upload a Job and a general enquiry.
Use of topographic illustrations to enhance the design as well as photos to make it more personable.
Coded with a focus on SEO to improve searchability and Google rankings.
User-friendly admin area so content can be quickly and easily updated.
A logical layout of content so potential clients can obtain information painlessly.
An easy-to-update jobs board that will display all current vacancies on the front end.
Fully responsive website to make it desktop, tablet and mobile friendly.
Following the design requirements, the branding package and IA, hi-fi screens were designed using Figma. To set up a design environment for efficiency and agility, the design system developed by Havish Design was adapted to organise components, colours and typography for this project. First, the home page was designed and delivered to the client to present the overall look and feel. Feedback was incorporated into further iterations and the remaining pages were created. Once the dev-ready designs were signed off, the bespoke website was developed and prepared for a painless release.
The project undertaken for Urban Fabric Recruitment was a relatively cut-and-dry process, one that has been tried and tested at Havish Design. The overriding benefit was that the client felt guided throughout and comfortable with the direction it took at each stage. This helped the project to run smoothly and relatively painlessly. The result was that the client received something that exceeded their expectations, all on time and within budget. The lesson here was if it isn’t broken, don’t fix it.